Filed under: Graphic Design
1.) Unnaturalness
Generally, there’s no such word. But it should have. We can’t trust design decisions that come naturally. Yet ,It is unnatural to make an image too big, small, dark or light. The best way is to make sure the statement is understood and noticed.
2.) Grid/ Nature’s “ungrid’
There’s a statement that said there’s always chaos in an orderly manner and in opposite, there’s also order in chaos manner.
a) The grid is a system of equally spaced vertical and horizontal lines becomes a useful vehicle to relate typographic and other visual elements in layout. (used for variation in pages which related to each other at the same time)
b) Nature’s “ungrid”. For example- Have you seen autumn leaves fall and arrange themselves or a flock of pigeons stopping for a rest in a pavement square in boring composition – No one does.
This spatial relationships found in these random arrangements or almost any natural accidents are never mechanical, or unpredictable or uninteresting.
3) Redundancy/Complementary
Redundant- the type and image both either very large or very small- both compete with each other to gain attention. This is called redundant.
Complementary- type is large and images small or type is small and images is big. Reader has no problem identify which is the most important element here. This is called complementary.
